Dori is originally from the UK and came to HK working as a fitness instructor and personal trainer. After having the opportunity to own her own business selling swimwear, her business became a success and she opened up her own shop in Lan Kwai Fong in December 2005. From fitness instructor to swimwear specialist, Dori has some great tips to share!
What are your best-selling swimsuits this season?
So many different ones - that is hard to answer. The Miracle Suits that make you look 10lbs lighter in the 10 seconds it takes to put them on, are very popular. Many different kinds of bikinis including bandeaus and triangle shapes. People still like tankinis and especially ones with ruching for hiding tummy.
What do you think are ladies’ biggest concerns when they are shopping for swimwear?
Most women are quite negative about their body shape and when they look in the mirror they often look straight at the parts they don't like about themselves. Sometimes if a lady's self-esteem is too low we can't help them to get past that, but most of the time we can work with people and get them looking good.
The average Australian lady will buy more than 4 suits a year because they have such a sunny climate and spend a lot of time outdoors. Most of our brands are Australian as they really know how to make good fitting quality swimwear and their women are all different sizes and fits.
Any tips for looking great beachside/poolside this summer?
One of the most important points to start with when buying swimwear is to go for colours that 'Match You'. ie. the ones that suit your eye colour, hair colour and skin tone. When you are not wearing very much, like a bikini, then getting the right colours is really important.
Then the fit has to be right for your body shape. Sometimes we have ladies who insist they are two sizes smaller than they really are and squeeze themselves into swimwear, but that is really not a good look when swimwear is too tight. It actually doesn't matter what size the label says it is, but it matters that it fits right.
Thanks for the great advice Dori! Before you head out to the beach or pool this summer, feel confident in the swimsuit you choose. Savvy Style has consultations to help you learn all about your best colours and which styles of clothes (and swimwear) will flatter your figure.