Everyone has a fashion disaster lurking in the back of the wardrobe: that retro rah-rah skirt that never quite came back into style (was it ever in style?); the safari suit that seemed like a good idea at the time, and that diaphanous kaftan that would make Kate Moss look fat.
If it all sounds too familiar, help is at hand from personal shoppers and style gurus like Eve Roth Lindsay whose consultancy Savvy Style provides a range of services for style-challenged individuals. As your personal stylist, Lindsay will cover everything from choosing the best cut for your figure to the most flattering haircut for your face shape. She will also ensure you are never again mistaken for the office tea boy.
“Together we plan and determine the image that is most appropriate for you,” says Lindsay, “and then show you how to get the most out of your wardrobe to achieve the look you have always wanted.”
When Christine Petersen set up her company Time Technology, which specializes in helping other companies improve time management, she had no idea that her own time management would go out of the window. “I have my own business and know how important first impressions are,” says Petersen, “but I have no dress sense and absolutely no time to shop or think about outfits.”
She decided to invest in herself by hiring Lindsay to design a coordinated wardrobe, complete with shoes, jewelry and accessories. Firstly, a full colour analysis was done to ensure each item brought out the best in her skin tone. Once the wardrobe was complete, photographs were taken of each outfit combination and a look book given to Petersen for easy reference. “It now takes me five minutes to do my make-up and get dressed,” says Petersen. “I know how to rotate my wardrobe so I always look different, and people think I’ve lost weight because I’m finally wearing the right cut for me.”
Personal styling might not come cheap – a two-hour private style consultation will set you back HK$1,100, a two-hour wardrobe weeding session a further $2,000 and a 90-minute colour analysis $950 (not to mention the cost of the new wardrobe) – but in the end it can save you a lot of time and money, not to mention fashion disasters.